Paid social does two jobs at once: it drives leads directly, and it builds the brand recognition that makes every other channel (search, referral, direct) convert better. We plan for both, rather than treating social as an afterthought bolted onto search.
What’s included
- Platform-native ad creative for Facebook, Instagram, and where relevant, TikTok/LinkedIn
- Audience research and targeting built around your actual customer, not broad guesses
- Ongoing community management: responding to comments and DMs in your brand voice
- Awareness and performance campaigns run in parallel, tracked separately
Who this is for
Consumer-facing and service businesses where brand recognition materially shortens the sales cycle.